Readable reporting. Spend, clicks, and trend for the period — the same view clients get every week.
Illustrative workspace · Sample data · No client account connected
Capabilities
What we can do in your account.
What we can do depends on what you approve in TikTok and how your account is set up.
LAUNCH CHECKLIST 2 of 3 ready
✓ Campaign & budget Prepared
✓ Creative & identity Linked
○ Client sign-off In review
01
Campaign management
We build Smart+ campaigns, ad groups, and ads from start to finish — budgets, bidding, targeting, time-of-day scheduling, and start or end dates — then copy, pause, or adjust in bulk. Automated rules cover CPA stop-loss, ROAS scaling, and low-CTR pausing.
01 / VIDEONative video.▷
02 / IMAGELaunch image.↗
✓ Identity linked
02
Creative management
We upload and organize video and image assets, check processing, set up the right identity, and run creator posts as Spark Ads once approved. Ad copy, media library, asset moves, and batch variations are handled in one place.
Account overviewSample
Spend$1,080
ROAS3.2×
CPA$31
Oct 18Oct 24
03
Reporting
We pull consolidated reports for each ad account — spend, impressions, CPM, CPC, CTR, conversions, CPA, and ROAS where the account returns them. Live monitor, creative-performance view, and long date ranges handled without a spreadsheet.
Account structureAuthorized
M Business Center
Advertiser 01Active
Advertiser 02Active
2 ad accountsCredit $1,240
04
Business Center
We create ad accounts, invite members, assign assets, read balances, and move existing funds between the Business Center and its ad accounts with recharge or refund transfers. Payment methods stay in TikTok.
Conversion eventSent
EventCompletePayment
Matched
Pixel createdEmail hashed7-day click
Event ID · dedupedTikTok
05
Measurement
We create pixels, send conversion events straight to TikTok with hashed emails, click IDs, and event IDs so duplicates don’t double-count, set the click and view attribution window, and report against it. If a metric isn’t returned, we say so instead of showing a zero.
How it runs
Connect. Draft. Launch. Leave a trail.
Three deliberate steps before anything goes live, and the controls that stay with the account after it does.
01 / Connect
You approve access in TikTok
An account owner connects us in TikTok and approves what we can see and change. Access is limited to the ad accounts you choose, and we never ask for a password.
02 / Draft
We build the plan with you
We prepare the campaign structure and creative with you — budget strategy, time-of-day scheduling, identity. Nothing is sent to TikTok until you see the plan and confirm it.
03 / Launch
We launch and verify
On confirmation we create the campaign, ad group, and ad in order. We keep TikTok’s reference number and error, then report review status and any partial failure.
04 / Control
You can revoke access anytime
An account owner can revoke access in TikTok at any time. Disconnecting removes the stored connection immediately.
The system
What sits behind the campaigns.
AdOps Workspace is our in-house, access-controlled system for running client accounts. It is not a product we sell.
One advertiser at a time. Every action is tied to the ad account selected for the engagement, with an optional approved-account list for extra restriction.
Encrypted connection. Connection details are encrypted and never shown in the interface.
Sensitive values removed. Passwords, access codes, and connection details are kept out of request and audit records.
Before we talk
The practical answers.
What the access covers, and what it doesn’t.
What access do you need?+
Campaigns, creative, identities, reporting, ad account details, and Business Center administration — only what the work uses. You approve each category in TikTok.
Do you need our TikTok password?+
No. Access goes through TikTok’s approval screen, not your password. Revoking the connection ends it.
Can you create ad accounts and move money?+
Yes, within the Business Center role you grant: ad accounts, members, assets, and existing funds. Cards, banks, and credit lines stay in TikTok.
Can you install the pixel on our site?+
We can create the pixel and send events to TikTok, but installing it on your site is separate. You can add the pixel yourself or pass the events to us.
Does creating an ad mean it is live?+
No. Creation submits the ad for review. We show TikTok’s review status rather than calling it live.
Do we own the accounts and the data?+
Yes. The advertiser accounts, Business Center ownership, creative, and historical data stay with your company.
How do we start?+
Email dev@mtlcentral.com with the account and what you are trying to do. We will reply with next steps.